School of the Art Institute of Chicago

You’re asked to pitch a design for a student catalog. What now? Design a concept combining imagery and textured typography to create a metaphor for the deconstruction and rebuilding of the student’s artistic process.

Rather than imparting a new color palette onto the book, the student’s art was combined into a collage forming the color aspects of the design. The idea was to insert as little of the designer as possible into the book and let the students’ artwork shine.

In this case, the saying ‘less is more’ rings true.

Final files were due to the printer just 48 hours after the concept was chosen. This meant populating all student art work and QC-ing the production file to ensure the book was brand compliant and met all technical specifications for print. The limited edition run of books were distributed to all freshman students.

Services

Concept development
Print design
Pre-production

Agency

SAIC Marketing & Communications Department

Year

2013

Additional context

dStudio is a senior level class that allows Visual Communication majors the opportunity to design real-world projects for SAIC. One such project is First, the freshman student catalog. dStudio students pitch concepts to the faculty board that ultimately pick one for each year’s publication. For 2013, my concept was chosen.