Suppose Robin Hood himself asks you for a website. Where do you start? 1) Teach him what the internet is 2) Design and develop a website where precision meets functionality.
The minimalist website features a homepage leveraging a full-page slider that serves not only as a menu for the site’s sub-pages, but also as an image gallery. Function dictates form as this website is built for simplicity and ease of information access.
The brand’s color palette is inspired by the colors of a target face. The palette was tweaked ever so slightly to draw differentiation and uniqueness. Leaning heavy into black and dark tones, the lighter accent colors truly pop.
A robust design system was developed to ensure all print and digital materials are cohesive. This included standardized font sizes, colors, and custom graphic elements.
