An upscale Airstream camping outfit approaches you to redesign their website. What do you do? No-brainer. Design a fully-responsive website where booking a stay is always 1-click away.

By leveraging a sticky page border with an expandable ‘Book Now’ drawer the user is always 1-click away from making a reservation. This intuitive UI element is present on all pages so regardless of where the user is in their conversion journey, booking their stay is as easy as possible.

Rather than buy a pre-made set of icons, a custom set was designed from scratch. This custom icon set leverages sharp points and rounded curves to mimic the four elements of earth, wind, water, and fire. All of which are found within walking distance of any AutoCamp location.

The harsh points find balance in the smooth curves, true to AutoCamp’s natural brand vibe.